This new restaurant moved from the basement of an old building that was directly connected to Kasumigaseki station. The transfer to a new address was not easy. Kasumigseki and Jimbocho are totally different in character that close observation will show.
There is only 2 Kms between Jimbocho and Kasumigaseki but office workers in Jimbocho have a lower disposable income, not to mention the effects of the Lehaman shock. These factors led to a very difficult initial 2 years, and I admire the single handed marketing efforts of the President's son.
Tainan Hanten's success in its third year of business is that it is now well known in the locality, achieving monthly earnings of about 250,000 yen per 3.3 square meters. "At last" says the President's son.
Starting up at Kasumigaseki must have been easier. With putting much effort into understanding the customer, strong marketing and matching the restaurant to its location, also tailoring the menu, pricing and timing of special offers. How to get repeat customers? I thought Tainan Hanten would be good at this, but even they had a hard time matching everything to local conditions. In the future greater success is expected.